
By David Wylie
Canwest News Service
The march of Canada’s colourful penguins has continued all the way to the top of video game sales charts.
The journey to the release of Disney Club Penguin: Elite Penguin Force for the Nintendo DS is a fairy tale success story.
In 2005, three Kelowna, B.C., residents decided to launch a virtual world in which penguins are used to represent community members. All were parents who wanted a safe place online where their kids could interact with others.
Word of Club Penguin spread quickly, gathering millions of users before the popular site caught the eye of Walt Disney Co.
Captivated by Club Penguin’s ability to attract and retain users, Disney bought the icy online paradise – designed for kids aged six to 14 – in 2007 for $350 million US.
Now, 18 months later, Club Penguin’s success continues to snowball with the newly released DS game, which is currently one of the best-selling North American titles for the hand-held console.










